Robert Lui
Vice President
Robert Ho Lui is an experienced business leader and strategist with an extensive background in the fashion and textile industry. With a strong entrepreneurial mindset, he has successfully developed and led businesses across global markets, specializing in corporate strategy, business development, and supply chain management. Throughout his career, he has played a pivotal role in driving growth, optimizing operations, and building strong industry partnerships.
Current Role
CEO | Tintex Fashion Ltd & BHA Apparel LLC (2000 – Present)
- Oversee strategic planning, brand positioning, and market expansion for two industry-leading apparel companies.
- Spearhead integrated marketing campaigns, including online and offline strategies to reinforce brand image and market presence.
- Lead business development initiatives, ensuring a competitive edge in high-end fashion markets.
- Manage and optimize supply chain operations across multiple provinces in China, delivering premium-quality garments to international clients.
- Establish and maintain key stakeholder relationships, including global buyers, investors, and partners.
Professional Experience
CEO | E & C Development Ltd (1987 – 1993)
- Founded and managed a woven fabric sourcing and supply company, specializing in silk and fabric conversion.
- Provided solutions for global buyers, assisting in fabric development and garment production.
- Expanded market presence across China, Hong Kong, Korea, and Japan.
Senior Vice President | Sinolink Apparel LLC (New York) (1994 – 1999)
CEO of Halston Couture (New York) (1996 – 1999)
- Established a joint venture with China Silk Corp to develop and produce high-end garments in New York.
- Managed buyer relations and production development, ensuring strict adherence to quality standards.
- Led sourcing and production coordination, supporting luxury fashion brands.
CEO | BHA Apparel LLC (New York) (2000 – Present)
- Founded and managed a New York-based apparel company, specializing in high-end fashion sourced from company-owned facilities in China.
- Provided end-to-end solutions, from product development to bulk production, offering DDP (Delivered Duty Paid) services.
- Strengthened global partnerships with fashion brands through consistent quality, innovation, and efficient supply chain management.
Core Skills & Expertise
- Corporate Strategy & Business Development – Expertise in market positioning, expansion, and revenue growth
- Global Supply Chain & Manufacturing – Proven ability to optimize production processes, ensuring high efficiency and quality.
- Luxury & High-End Fashion Industry – Extensive experience in garment sourcing, product innovation, and buyer relations.
- Financial & Performance Management – Strong knowledge of corporate finance, cost management, and business profitability.
- Leadership & Team Development – Ability to motivate, mentors, and builds high-performing teams.
- Marketing & Brand Management – Experience in executing strategic marketing plans to enhance brand visibility and engagement.
Leadership & Vision
Robert Ho Lui is a dynamic and forward-thinking leader, committed to driving business growth through strategic innovation and operational excellence. His deep industry knowledge, combined with a passion for high-end fashion, has positioned Tintex Fashion Ltd & BHA Apparel LLC as leaders in the global apparel market. Under his leadership, the companies continue to thrive by embracing innovation, sustainability, and superior craftsmanship.
Contact Information
- Email: robertlui@tintexfashion.com
- Phone: +852 92515215
- WhatsApp: +1 212 5754477
